We don't replace your agency. We direct them, measure them, and translate their work into booked jobs, revenue, and profit per lead source.
Home service companies that already spend $8,000+/month across agency fees, advertising, and marketing tools — and can't clearly say what's working. Companies working with three or more marketing vendors, where the owner has become the de facto marketing manager. Roughly $1.5M–$10M in revenue, with 5–30 technicians.
If you're spending less than that, you probably don't need oversight yet — you need a simpler setup first, and we'll tell you so.
A single scorecard covering every vendor and channel: total spend, leads by source, cost per booked job (not just cost per lead), close rate by source, and revenue attributed conservatively — if we can't prove it, we say so. Keep / Kill / Scale / Fix for every channel.
Every vendor, every month, scored on what they actually promised: deliverables promised vs. delivered and on time, results against the goal they were given, and issues we're having them correct.
A short memo before one 45-minute call: what worked, what we're stopping, budget moves we recommend, and the one priority campaign brief for next month. You approve decisions. We handle the vendors.
Your agency gets clear briefs — the offer, the audience, the service, the deadline, and the number it will be judged by — adjusted to your real schedule, margins, and seasons.
Call tracking and recording verified, web forms tested, lead sources captured cleanly in your CRM, and speed-to-lead measured. When tracking breaks, vendors optimize blind. We make sure the scoreboard is real.
Right now your vendors send creative by email or through their own portals — six vendors, six portals, six logins. We pull it into one queue, review it first against your brand, offer, and pricing, and flag anything off before it reaches you.
One secure portal replaces the six your vendors make you use today: ROI Ledgers and scorecards, the approval queue, the vendor deliverables tracker, decision memos and campaign briefs, the marketing calendar, and your asset library. No more hunting email threads for what you approved, what you paid for, or what a vendor said they'd deliver.
At the end of 90 days, we review it together against four tests: tracking trustworthy, every vendor scored for three straight months, budget actually moved from worst to best channel, and you out of the vendor-management business. If it isn't paying for itself, you'll hear that from us first.
| Agency Oversight | $2,500 / month |
| Ad spend, agency fees, tools | Paid by you, directly to your vendors — we never touch or mark up that money |
| Initial term | 90 days — marketing direction needs a fair runway to prove itself |
| After initial term | Month-to-month; cancel with 30 days' notice |
| Ownership | You own your accounts, data, creative, and customer lists. Always. |
| Included | LeadSpiff implementation and technician coaching, so your techs' neighborhood marketing is tracked in the same ROI Ledger |
Our promise: We measure marketing activities. We report what we find. We empower you to make decisions.
14 days, $1,500 flat, and you keep the report either way.
See the Audit Book a fit call