Your Director of Marketing — on the owner's side of the table. We don't replace your marketing agency. We direct them, measure them, and translate their work into the only numbers that matter: booked jobs, revenue, and profit per lead source.
Start with the Audit See Agency OversightYour ads agency reports clicks. SEO reports rankings. Your website company reports sessions and form fills. The review platform reports stars. Nobody reports the owner's number: of everything you spent, what turned into booked, profitable jobs — and what should you stop paying for?
DirectedSales is the bridge: one competent point of contact between you and every marketing-adjacent vendor you pay — and roughly 80% of the benefit of a full-time Director of Marketing, for a fraction of the cost of hiring one.
One plain-English scorecard for every vendor and channel: spend, leads, cost per booked job, close rate, revenue by source — and a Keep / Kill / Scale / Fix verdict for each.
Every vendor scored monthly on what they promised: delivered, on time, and what it produced. You'll always know who is earning their check.
One 45-minute call a month. What worked, what we're stopping, the budget moves we recommend, and the one priority campaign brief your agency executes next.
Booked out on installs? We push maintenance. A high-margin line needs volume? That becomes the priority. Campaigns follow your schedule and margins, not a vendor's template.
Call tracking, form notifications, CRM source capture, and speed-to-lead — tested monthly, so the scoreboard is real.
Vendor creative pulled into one portal queue and reviewed by us first. You approve in minutes. Nothing publishes without your approval.
Agency Accountability Audit — $1,500 flat, 14 days. Every vendor, every dollar, traced to booked jobs, with a written Keep / Kill / Fix report. You keep the report either way — and the fee is credited in full toward your first month of Oversight if you continue within 30 days. The first three companies that continue lock the $2,500/month rate for 12 months.
How the audit worksWe measure marketing activities. We report what we find. We empower you to make decisions.