DirectedSales is led by Jared Durrant — former Director of Marketing for a home service company, and a pest control owner who built and sold two companies and co-owns one today.
That matters for one reason: we know what a technician's day looks like, what a booked job is worth, what a slow week does to payroll, and what it's like to get a glowing vendor report in a month when the phones were quiet.
Most marketing oversight fails because the person doing it has never run a service business. They can read a dashboard, but they can't tell you whether a campaign fits your capacity, your margins, or your season — and they have no feel for the moment a vendor's report stops matching the sound of your phones.
We don't sell ads, websites, or SEO packages, and we take no referral fees, commissions, or kickbacks from any vendor we oversee or recommend. If we recommend replacing a vendor, we manage the search and the handoff — and we're paid the same either way.
What we sell the owner is one thing: confidence that the money already being spent on marketing is being spent well — and someone accountable for proving it every month.
DirectedSales is also the team behind LeadSpiff, the technician micro-marketing system for home service companies. Oversight clients get LeadSpiff implemented and coached for their teams, with its results tracked in the same ROI Ledger as every other channel.
We measure marketing activities. We report what we find. We empower you to make decisions.
Book a 30-minute fit call, or skip straight to the 14-day audit.
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